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Use your Kantar Marketplace account to request studies right when you need them.
Pack screening: Recommended for up to 24 packs
Narrow down a shortlist of preferred packs from a large number of early-stage options, with clear diagnostic insights to help you make improvements through further development.
Pack testing: Recommended for up to 3 to 6 packs
Understand how well your packs stand out in a competitive context and quickly zero in on your best performing packaging.
Ensure your product launches and rebranding efforts are successful by getting consumer feedback early in the design process. Screen multiple packaging designs and get robust insights into which packaging performs best - in as few as 6 hours. Make faster, more informed decisions about which package designs are worth developing further.
Evaluate your late stage or final packaging to ensure it will deliver on brand expectations. Or, reassess existing product packaging when entering new markets or commerce channels.
Intuitive analytics dashboards provide actionable insights into the performance of your packaging, so you can feel confident that your final design will deliver on recall, recognition and purchasing intent.
Compress packaging development timelines by identifying the best designs early on. Then uncover richer insights with deep dive modules designed to answer your specific questions, to further optimise your packaging and guarantee stand out.
Fast, cost-effective insights help you make the most of your budget and resources. Test, learn and optimise more iteratively so you can make decisions with confidence and avoid repeating costly steps.
Understand both people’s explicit responses to your designs, as well as their instinctive preferences, so you walk away with a deeper understanding that is closer to the reality of consumer decision-making.
See how well your packaging fits consumer expectations of your brand. Brand metrics show the potential of each package design to drive meaningful difference.
An automated survey process helps you prioritise packaging designs faster - without compromising on quality of insights.
Use your Kantar Marketplace account to request studies right when you need them.
An expert will quickly contact you to set up your project based on your needs and timeline.
Make confident, data-backed decisions so you can move as fast as your business demands.
— Number of packs tested
— Addition of custom questions
Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Kenya, Malaysia, Mauritius, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkiye, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Vietnam