Package design screening and testing

Accelerate your packaging development process with Pack eValuate.

Available as an automated, serviced-only solution

Bar charts
Bar charts

Identify your strongest packaging designs

Ensure your product launches and rebranding efforts are successful by getting consumer feedback early in the design process. Screen multiple packaging designs and get robust insights into which packaging performs best - in as few as 6 hours. Make faster, more informed decisions about which package designs are worth developing further.

Pack testing

Know which packaging will stand out on shelf

Evaluate your late stage or final packaging to ensure it will deliver on brand expectations. Or, reassess existing product packaging when entering new markets or commerce channels.


Intuitive analytics dashboards provide actionable insights into the performance of your packaging, so you can feel confident that your final design will deliver on recall, recognition and purchasing intent.


Fine-tune your packaging throughout the development process

Compress packaging development timelines by identifying the best designs early on. Uncover insights that will help you further optimise your packaging.


Fast, cost-effective insights help you make the most of your budget and resources. Test and optimise more iteratively so you can make decisions with confidence and avoid repeating costly steps.

Package screening brand fit

Understand whether packaging is consistent with your brand.

Understand both people’s explicit responses to your designs, as well as their instinctive preferences, so you walk away with a deeper understanding that is closer to the reality of consumer decision-making.


See how well your packaging fits consumer expectations of your brand. Brand metrics show the potential of each package design to drive meaningful difference.

Packaging testing that’s built for rapid innovation 


Fast, yet powerful 

An automated survey process helps you prioritise packaging designs faster - without compromising on quality of insights.


Global reach

Validate new designs across multiple markets so you can be sure that your packaging will stand out on shelf.

Results at your fingertips 

Explore your results and compare with past packaging tests with an interactive analytics dashboard.

Expert insights

Your Kantar team will support you during the project, so you can prioritise and fine tune the most impactful package designs with confidence.

Packaging design: when to choose screening vs. testing

Pack screening compare

Pack screening

  • Identify which package designs are most appealing and should be developed further
  • Gain insight on how to enhance your packaging to maximise impact
  • Test from 3 to 24 packaging designs in a single study
Pack testing compare

Pack testing

  • Identify whether your new pack performs better than your current or control pack on key performance metrics.
  • Understand whether your packaging stands out versus the competition
  • Test up to 2 pack designs against current or control packaging

How to get started 


Create an account 

Use your Kantar Marketplace account to request studies right when you need them.


Launch your study 

An expert will quickly contact you to set up your project based on your needs and timeline.


Get insights at scale 

Make confident, data-backed decisions so you can move as fast as your business demands.

Pricing and availability

Serviced by Kantar


Factors that may impact final price include:

 - Number of packs tested
 - Addition of custom questions

62 markets

Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Cambodia, Canada, Chile, Chinese Mainland, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, Malaysia, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States of America, Uruguay, Vietnam

Contact us to get started