Link to Sales

Overview

By advanced time-series modellings, identify the structure on how long and how much individual elements of your marketing activities relatively impact each metrics of brand equity and associations, and how they impact business outcomes.

Key features

Identify brand growth monitor structure by link to sales

Quantify causal relationships and structure among brand key associations, brand health indicators, brand equity, Sales to identify which are strongly related to Sales and how they connect with each other.

Identify marketing activities to grow brand and Sales 

Identify actionable marketing activities and valuable monitors to enhance brand KPI funnel and its conversations, speed up the Sales conversation from marketing investments

Overview Kantar and clients’ business data

Holistically overview of Kantar and clients’ business data, including Sales, stock, brand metrics, trade monitor, social listening, CRM, marketing activities investments, owned media impressions and costs, etc.