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Kantar in China
Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.
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Global scale, China relevance
Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.
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GenZ and lower-tier city consumers are powerful growth engines for brands’ future growth in China.
Smart use of animation characters, choosing the right celebrity, and creating a warm, happy Spring Festival atmosphere are key ingredients of effective Chinese New Year ad creatives.
2020 China MONITOR Consumer Insights Annual Report analyses consumers’ changes in lifestyles, values, interests, as well as media consumption habits.
Consumption is shifting from materialistic fulfillment being an end in itself into a means to ‘superior’ ends such as upgraded lifestyles and more spiritual and esoteric values.
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