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Media Trends & Predictions 2022
Get a clear view on some of the biggest trends in the media world, to help guide you through a period of recovery and innovation.
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The 2021 Kantar BrandZ™ Top 100 Most Valuable Chinese Brands
17 newcomers to the 2021 ranking, China’s Top 100 Most Valuable Brands grow by 57% in value to $1.56 trillion.
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2021 New consumption brand growth playbook
Build 360 holistic models for product/service, communications, marketing and sales.
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Media Reactions 2021
Find out how to navigate the evolving media landscape, and which environments will work best for your ads.
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Kantar Launches Ecosystem Brand Evaluation System with Saïd Business School, HBRC
Ecosystem Brand Evaluation System evaluates the progress and achievements in the construction of an Ecosystem Brand.
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China MONITOR ENERGIES 2021 Report
ENERGIES is an effective tool helping brands deep dive into the broad landscape of changing consumer needs understanding.
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Top 50 Kantar BrandZ™ Chinese Global Brand Builders 2021
Although impacted by the pandemic, Chinese brands continued their brand building investment to grow their business overseas.
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Food and Beverage China 2021

Innovating to Win Food & Beverage Opportunities in China

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Kantar in China

Kantar in China

Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.
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Global scale, China relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.
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Inspiration
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Live streaming is the new bright spot of China’s Singles Day
We ask Chinese consumers how, where and why they snapped up a bargain during the Singles Day sales event.
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Leading players continue to win more Chinese consumers in 2021
During the 52 weeks ending October 8, 2021, there are 23 FMCG companies each attracting over 100 million urban Chinese households.
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Kantar BrandZ™ Most Valuable Chinese Brands 2021 Ranking
China’s Top 100 Most Valuable Brands grow by 57% in value to $1.56 trillion.
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Apparel sees rapid growth as athleisure becomes norm
Brand analysis of apparel industry from Kantar BrandZ Most Valuable Global Brands 2021 ranking report.
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