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Kantar in China

Kantar in China

Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.
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Global scale, China relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.
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Kantar BrandZ Head Picture
Chinese businesses have demonstrated the importance of building and maintaining a resilient brand, particularly when faced with uncertainty and global challenges.
Chinese global brand builders 2022
Chinese brands continue to gain global recognition and are finding new ways to build strong brands that deliver sustainable profitability.
2022 BrandZ Top 100 Most Valuable Global Brands-EN
Apple regains world's most valuable brand status.
Women friends are so happy after
With the risk of a global recession rising by the day, the results highlight how luxury brands are leveraging their elevated reputations and pricing power in ways few other brands can.
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