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Kantar in China

Kantar in China

Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.
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Inspiration
Two microphones, one green and the other purple overlapping each other.
Knowing where to advertise for the best results can be tricky. The 2022 Kantar Media Reactions study uncovers the top performing media platforms and helps demystify the ever-changing media environment.
Two microphones, one green and the other purple overlapping each other.
Knowing where to advertise for the best results can be tricky. The 2022 Kantar Media Reactions study uncovers the top performing media platforms and helps demystify the ever-changing media environment.
What are the most valuable global brands in 2022
Apple regains its status as the world’s most valuable brand in the 2022 Kantar BrandZ global ranking.
Women friends are so happy after
With the risk of a global recession rising by the day, the results highlight how luxury brands are leveraging their elevated reputations and pricing power in ways few other brands can.
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