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Kantar in China

Kantar in China

Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.
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Global scale, China relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.
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East Asian live streamer working in front of a camera
We ask Chinese consumers how, where and why they snapped up a bargain during the Singles Day sales event.
Shopping Cart
During the 52 weeks ending October 8, 2021, there are 23 FMCG companies each attracting over 100 million urban Chinese households.
Kantar BrandZ Head Picture
China’s Top 100 Most Valuable Brands grow by 57% in value to $1.56 trillion.
apparel industry head pic
Brand analysis of apparel industry from Kantar BrandZ Most Valuable Global Brands 2021 ranking report.
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