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Kantar in China
Kantar has been serving clients in China market for more than 30 years. From consumer panel data to futures consultancy; from AI-powered prediction to Chatbots; from semiotics research to advanced data analytics; from serving Chinese brands going global to helping multinational companies to understand Chinese consumers: Kantar’s mission is to inspire our people, clients and society to create and flourish in an extraordinary world.
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Global scale, China relevance
Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in China and across the world.
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Economic optimism drives brand values to record levels
Growth mainly comes from southern region and online channels.
In the face of global disruption, the Top 50 Chinese brands stayed aligned to their core values and actively pivoted to new approaches.
GenZ and lower-tier city consumers are powerful growth engines for brands’ future growth in China.
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