China MONITOR is a synthesized annual report rooted in our proprietary database tracking the overall trends of Chinese consumer values and attitudes, as well as in category specific learning that uncovers human centered insights and opportunities for brand and business growth.

2021 China MONITOR Annual Report comprehensively analyses consumer trends in 2021. It covers 10 trends in six value sectors, three life attitudes, and eight major consumer segments. These insights will help brands to navigate the dynamic China marketplace and help brands develop strategies for 2022.

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