Media Reactions provides a comprehensive view of the current media landscape and shows you how to navigate it.

It offers essential guidance for campaign planning with a ranking of media channels and brands and detailed insights into the channels and platforms consumers and marketers prefer. It uncovers the platforms that will work best for your brand.The 2021 edition is informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers around the world.

This  year’s study explores three strategic dilemmas that marketers are facing around the world.

  • The Digital Dilemma
    How can you maximise consumer engagement without irritating in an increasingly digital world?
  • The “Glocal” Dilemma
    How do you balance the benefits of scale from global media platforms with the promise of relevance from local media gems?
  • The Innovator’s Dilemma 
    How can media brands get the balance right between maintaining trust while driving innovation?

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Our complimentary report provides an overview of the top-ranking channels and brands, and explanations of their success. Please enter your details below to download the report from Chinese mainland market.

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