Demand Forecasting
Overview
Do you know how your category and brands are expected to perform over the next 12 months? Kantar Worldpanel uses the latest machine learning techniques to model what the value of your category and brands will be based on different scenarios. An interactive tool allows you to adjust different marketing levers, such as price, promotion and media investment, to understand the impact on sales.
Key features
Accurate Forecasts
Wide range of data inputs, including consumer panel data, macro-environment metrics and client 1st party data, allows our data scientists to produce accurate forecast models.
Scenario Planning
An interactive tool is provided which allows the user to change the different input predictors (like media investment, price, and promotion levels) to simulate different scenarios.
Optimise Your Marketing Investment
Find the optimal marketing investment strategy to achieve growth across key performance indicators such as value, volume, penetration and spend per buyer.