WeChat Panel
Engage with consumers through a trusted local platform.
Overview
Kantar’s access to WeChat, China’s most popular social messaging, media and mobile payment app, provides you with access to a highly engaged, representative mobile audience. The local platform offers respondents a familiar place they already trust, to share opinions, play games and participate in polls that gives brands a robust, engaged community to tap into.
Key features
Extended reach
Maximise your access through more than 1 billion active users, representative of today’s population.
Highly-engaged, representative audiences
Our WeChat audience are highly-engaged, with a 35%+ response rate so you can gain faster, more reliable data.
Beyond a traditional survey
Go beyond a traditional survey with our tools, including simple diary studies and online focus groups, and achieve more in your data collection.
Related Solutions
We’ve simplified, streamlined and scaled how you access respondent profiles in compliant ways.