Ready to lead the OTC market in Latin America?

In Latin America, OTC is a market of 73 million buying households, with 3 million new buyers added in just one year. Want to lead this growth?

Our OTC Shopper Tracking solution is active and fully operational in five countries:

flag Brazil  Brazil

Flag Colombia  Colombia

Flag Ecuador  Ecuador

Flag Mexico  Mexico

Flag Peru  Peru

Flag Argentina  Argentina (COMING SOON)

CariCam (COMING SOON)

INFO_OTC Latam
We analyse four key OTC categories: Painkillers, Cold & Flu, Gastrointestinal, and Vitamins & Calcium.



OTC Shopper Tracking covers not only over-the-counter medicines, but also other consumer goods such as vitamins and supplements (for both adults and children), as well as beauty and personal care products — not to mention other items typically found on pharmacy and chemist shelves, including food and other mass-consumption products.


What’s more, we know which types of outlets consumers are using — from major pharmacy retail chains and independent shops to supermarkets and e-commerce.









.


 

With these insights, Worldpanel by Numerator helps you decode the factors behind the shopper’s decision-making process — so your OTC brand will no longer be an impulse purchase, to become a planned need.

Want to know more about the OTC market in Latin America?

Access the materials below and stay one step ahead of the competition:

• Article: OTC Market in Brazil

• Webinar: OTC Market in Brazil

• Report: OTC Market in Colombia

• Report: OTC Market in Peru

Want to know more about OTC Shopper Tracking? Schedule a free consultation today.

Want to know more about OTC Shopper Tracking? Schedule a free consultation today

Te puede interesar:
Con muestras cada vez más robustas, que refuerzan el poder de nuestros datos de comportamiento, ayudamos a las marcas a establecer estrategias audaces e impulsar un impacto empresarial sostenible.
Kantar es la empresa líder mundial de datos, insights y consultoría. Ayudamos a nuestros clientes a entender a las personas e inspirar su crecimiento.
Lee nuestros últimos artículos e informes y descubre nuestros últimos insights sobre el mercado en América Latina y mucho más.