品牌足迹
品牌足迹排名显示了世界各地的消费者如何购买快速消费品品牌,点出新的机会点。

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概述

消费者在做出每一个购买一个品牌而不是另一个品牌的决定时,都存在着一个决策时间点。品牌足迹排行榜显示了哪些品牌在关键时刻赢得了消费者的青睐。我们通过消费者购买某个品牌的次数来测量品牌力,将“消费者触及数”(Consumer Reach Point)作为衡量标准。

Global scope

20,000 brands covered
72% of the global population represented
49 countries
85% of gross domestic product (GDP) represented

主要功能

超过20,000个品牌数据点

我们知道快速消费品品牌增长背后的共同点,以及寻找更多购物者的重要性。

增长的战略杠杆

要成长,品牌就需要考虑:更多目标人群,更多存在感,更多品类,新的消费需求和更多消费场景。

品牌故事和增长灵感

我们探讨哪些品牌在全球赢得了成功,并提供各个市场的本土案例研究。

更多信息

Brand Footprint global rankings

Our main rankings are published globally, where we show the Top 50 most chosen global brands on the planet, the metrics behind the ranking (penetration and consumer choice) and the latest year performance. Only global brands are included in this main ranking and to be considered as global, a brand must be available in at least two continents.

Brand Footprint regional/local rankings

We replicate the methodology used in the global ranking at both a regional and local level, where local brands are included.

Brand Footprint sector rankings

You will note that the Global ranking has a broadly even split between Food and Non-Food; however, when we look at the local rankings, the more frequently purchased food categories do tend to dominate. Therefore, we have sector rankings (Beverages, Food, Health & Beauty, Homecare and Dairy), available to balance out differences when it comes to frequency of purchase.

Brand Footprint has a dedicated microsite where you can explore the data in detail. All the global, regional and local rankings are available, alongside global maps showing a brand's strengths and the related white spaces. Visit it here.

相关解决方案
我们通过连续的家庭购买数据来揭示每个品类、每个品牌的购买趋势。
我们通过全球样本量最大的消费者样组追踪所有零售渠道的快速消费品购买行为和趋势。