When developing sustainable, transformational strategies, it is important to adopt a ‘test and learn’ mindset where you learn early on what people think about your idea, as well as the intuitive and reflective opportunities and barriers in-market. Using the latest in behavioural science thinking, this tool has a unique measure known as the ‘feeling of rightness’ that is pivotal in understanding choice and how well your idea might alter consumer decision making.
Sustainable and disruptive idea testing
This behaviour-centric tool puts consumer learning early in the proposition development process.
A tool for learning, not concept testing
Learn how to improve and execute your idea, rather than relying on ‘go’ or ‘no go’ metrics.
Unlocks new thinking
This tool is designed to help you unlock new thinking about closing the Value Action Gap earlier in the innovation process.