Campaigns Impact Analytics

Overview

Under the situation with more and more complex communications parallel in flight and covering different types of campaigns, this solution is to identify for one brand with multi-campaigns in flight, what are the impact and contribution from each of every campaigns onto brand metrics, and to suggest what campaigns can be re-launched or further invested.

Key features

Identify campaign effectiveness in different brand metrics

Identify individual campaign effectiveness by decompose each brand metrics growth into individual campaigns and non-campaign factors, understand each of campaigns effective on different brand metrics such as awareness, affinity, etc.

Identify campaigns effectiveness across segments

Identify individual campaign effectiveness across segments to guide and deliver customized campaign and content for individual segments to drive overall brand growth.

Increased campaigns ROI

Knowing how your individual campaigns performance more accurate, means you can re-use campaigns without new budget and to target audience and grow business outcomes specifically.