Trial Drivers
Grow your brand by knowing the most effective portfolio, promotion and communication strategy for winning new triallists.
Overview
Identify how, when, where and why people try a brand for the first time and which entry point leads to repeat purchase. This allows you to invest in the product, promotion, communication and channel that will win new consumers and grow your brand.
Key features
Real Behaviour
We use actual purchase data to identify the moment when someone tries a new brand.
Continuous Data Set
We measure the behaviour of the same people over time so we can understand both what traillists were purchasing before and whether or not they stay with the brand after their first purchase.
Full Channel Coverage
We collect purchase data from all channels including, online and O2O, so we are uniquely placed to see which channels shoppers are more likely to use when they try a brand for the first time.
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