Rooted in China MONITOR and Big Data analytics tools of consumer analysis that comprehensively interpretate Chinese consumers’ attitudes and provide futureproofed insight of industries and categories, ENERGIES turns data into insightfully rich narratives of future dynamics broken down into a set of macro drivers and trends, that together paint a holistic picture of why and how the market is changing, and how brands can tap into it.
6 ENERGIES referring to changing consumer needs regarding topics such as Identity, Connections, Wellbeing, Convenience, Experiences and Responsibility. Each ENERGY illustrates different defining dimensions of how the macro context comes to life in terms of evolving consumer needs and cutting edge market manifestations that meet such needs. Furthermore, practical activation starter thoughts are provided to inspire and guide brands in terms of implications and executions ranging from strategy and communications to product, packaging, retail, digital and experiences.
Fill in the form and download report credential.
Please contact us at Panos.Dimitropoulos@kantar.com for report purchasing.
Please enter your details below to download the report credential of China MONITOR ENERGIES.
Rest assured that we won’t be sharing your personal data with anyone.