Multimedia Campaign Effectiveness
Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.
Overview
Through a questionnaire sent to our continuous consumer panelists, we ask which touchpoints they associate with each brand in a category at the relevant stage of the path to purchase (aware, consider, or trial).
Key features
Identify Most Influential Touchpoints
By linking the touchpoint responses to the purchase behaviour data, we can identify the touchpoints that have greatest influence on the final purchase and therefore which ones should receive increased investment.
Role of Each Touchpoint in P2P
Identify the key touchpoints being used at each stage along the path to purchase and understand which media is better to build awareness vs driving trial.
Review Current Media Strategy
Understand how effectively each brand is using different media across Paid, Owned and Earned and adjust your strategy accordingly.
Related solutions
Boost returns on your media investment through the lens of actual consumer behaviour, and with a single-source approach.
See which touchpoints have the greatest impact, and how they work together, to get the most from media and marketing spend.
Maximise return on your digital investments. Learn which campaign elements work best for your brand in different contexts.