Brand Performance Tracking & Equity

Measure and track brand success. Get detailed insights into brand and category dynamics, and how to build brand equity.
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Trust the brand tracking experts

We have global expertise in helping leading brands find sustained growth, and extensively validated frameworks.

Get deeper insights

Uncover trends and future-focused insights, based on thousands of data-points from multiple sources.

Keep on top of brand performance

Get quick and easy access to the insights you need, with continuous brand and campaign measurement, through Kantar tools.

Benefit from world-leading brand equity frameworks

Proven to predict actual purchase behaviour, we show you how your brand is performing and give you the guidance you need.
Featured solutions
Get the insights you need, when you need them, so you can make better faster decisions to grow your brand.
Brands with strong equity are destined to grow. Knowing your equity and how to build it is the foundation for success.
Monitor shopper and usage patterns on a continuous basis to help you adapt your strategies to what consumers really do.