Brand Equity

Brands with strong equity are destined to grow. Knowing your equity and how to build it is the foundation for success.

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Measure and monitor your brand’s success with our extensively validated world-leading brand equity frameworks. Proven to predict actual purchase behaviour, we show you exactly how your brand is performing and give you the guidance you need to grow your brands.

Key stats

40+ years of experience
5x higher volume share if your brand has higher power
80+ countries

Key features

Global expertise

With 40+ years working with leading brands, our experts in 80+ countries provide clear direction to grow your brand.

Validated solutions

The world’s most validated equity models and proven brand-building frameworks correlate with actual purchase.

Innovators in brand growth

We’re passionate about brands and what makes them grow. We’re thought leaders and constantly evolve our solutions.

More information

To win you need to measure and track your brand. You need access to detailed insights into brand and category dynamics, and how to build brand equity.

ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire, equity and market presence. It measures and tracks your brand equity and pinpoints the market triggers and barriers that impact choice at key moments, helping you identify the right strategy to increase market share.

Strong and profitable brands need to be salient and meaningfully differentiated from competitors.

Validated against short and long-term sales, our Meaningfully Different Framework measures your brand equity and helps you grow meaningful, different and salient brands. Easily incorporated into any study, it helps you maximise volume and value share growth for your brands. With additional diagnostic measures and analysis it provides an understanding of the entire consumer decision-making process.

Related solutions
Monitor shopper and usage patterns on a continuous basis to help you adapt your strategies to what consumers really do.
Get the insights you need, when you need them, so you can make better faster decisions to grow your brand.