Semiotics & Cultural Insight
From the cultural point of view, the semiotics method of analyzing the development of semantic communication is used to study the brand, category, trend and cultural communication, so as to tap deeper insight, formulate strategies and stimulate activity energy.

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Key features

Close alignment with Chinese culture

Building brand advantage and activating brand kinetic energy by using cultural differences in category competition.

Local Brand Strategy

Using strategic positioning, cultural trend insight, strategic activation, the most resonating local brand strategy.

Combination of frontier theory and deep practice

Optimizing Brand Experience Design and Innovation Related to Cultural Trends.

Future-oriented business solutions

Capture the essence of the market and development trends, and help brands develop business strategies for future.

Related solutions
Using proprietary digital and in-person qualitative techniques, uncover human and cultural insights for business growth.
Get precise direction for your unique challenges and guidance on the best opportunities in today’s changing marketplace.
Stand out and drive growth for your brands with a sharp, differentiated and consistent positioning and clarity of purpose.