Price Optimisation

Predict people’s response to a price change in the market and understand how to retain price-sensitive consumers.

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Overview

See how the share of different brands will change under different pricing scenarios and target those people who are more sensitive to prices changes and know how to talk to them and reach them more effectively. Manage risk by understanding and then minimising the potential share loss from a price increase.

Key features

Real Purchase Responses

We use actual purchase data to understand how people have responded to price changes in the past to predict how they will respond in the future and how they will change brands.

People Focused

We are able to identify different groups of people based on their price sensitivity and focus communications on high risk groups.

Actionable

Most price models will simply tell you what will happen when you change price – with Kantar Worldpanel’s solution you can build plans to influence consumer behaviour.