E-commerce Business Model Strategy

Combining internal business diagnosis, competitive benchmarking, shopper insights, big data tools and transaction data from Alibaba and JD and online and offline 1st party data, we help clients to develop a holistic Digital Commerce strategy to win the ever-changing digital market in China.

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Overview

With holistic data coverage and big data tools, we provide holistic and future-oriented analysis and solution with action focused, to identify brand’s digital growth opportunities and achieve aligned Digital Commerce growth strategy and positioning, develop new channel and shopper strategy with clear targeting, portfolio and activation plan, design the right organization and capability requirement to win in the new digital enabled retail environment, and define picture of success by benchmarking leading players in the market with clear instruction and guideline to achieve growth.

Key features

New RTM Understanding

Provide an in-depth market understanding covering landscape, collaborators, relevant platforms review and shopper understanding, and quantify the business potential and identify the relevant growth opportunities to win in the channel.

Activation Strategy

Develop a winning strategy for the new RTM model covering portfolio design, price efficiency, channel mix, customer strategy, marketing investment, and organization design and business case simulation.