Retail Landscape

Understand shopper profiles and shopping missions, and how people shop, from a category, channel and brand perspective.
Benefits
01

Understand shopper behaviour

Follow the changing behaviours and attitudes of shoppers through our custom insights and proprietary data.
02

Improve ROI and make incremental gains

Ensure your retail investment drives increment sales, and use our ecommerce insights to win with the connected shopper.
03

Spot opportunities

Discover the moments that matter in the shopper journey. Conversion gaps reveal routes to category and brand growth.
04

Make compelling customer business plans

Understand channel evolution, and track market expansion or contraction, to plan better and see increased returns.
Featured solutions
Ecommerce Landscape
Get the full view of how people shop online, from a category and brand perspective.
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Emerging Channels
Understand the best routes for growth, with the richest shopper insight covering all channels and all categories.
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Shopper Marketing Strategy
Applying our holistic shopper study approach, we uncover insights by observing shopper behavior, measuring their attitudes and understanding the underlying reasons behind their actions so as to optimize your shopper strategy.
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Additional solutions
E-commerce Business Model Strategy
Demand Forecasting

Also within Consumer, Shopper & Retail