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Pressure Groups Latam 2025: cómo afecta la situación financiera al consumo en América Latina
12 MAY. 2025


Creative and Effective ads generate more than four times as much profit
X4New Evidence
Heineken’s winning campaign Cheers to all in 2021 was a great example of this. It addressed gender-related drinks stereotypes in a way that was light-hearted rather than preachy or self-righteous, and for that reason was loved by viewers.

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