Inspiración
El consumidor colombiano evoluciona: Es más estratégico, omnicanal y consciente
20 JUN. 2025
Creative and Effective ads generate more than four times as much profit
X4New Evidence
Heineken’s winning campaign Cheers to all in 2021 was a great example of this. It addressed gender-related drinks stereotypes in a way that was light-hearted rather than preachy or self-righteous, and for that reason was loved by viewers.
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