Kantar Media Reactions 2023 finds that 1 in 5 marketers aren’t confident that they have the optimal media mix. And a meta-analysis of media campaigns revealed that the average campaign could be 2.6X more effective in driving brand equity outcomes with a different allocation of media spend.
Kantar can:
- Enhance your insights with expanded measurement and trust at the core
- Uncover opportunity areas and help you outperform competitors
- Future-proof your media plans and marketing campaigns
- Bring it all together with the best-in-class in media measurement and advanced analytics