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Impact of ads in streaming video
US video streaming market pulls back
Higher costs have consumers pulling back on subscriptions.
Agility
How agile strategies boost leading marketers
Kantar and Google research uncovers seven strategies marketers can leverage to improve agility.
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Kantar BrandZ Most Valuable Global Brands 2022
Learn how the power of consumer connection drives success.
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Does your brand equity enable growth?
Agile brand equity measurement can help you define your optimal growth strategy.
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How your brand should react to rising prices
Evaluating your price position and pricing power is essential during periods of inflation.
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Inspiration
State of digital advertising
Evolution, influence, and trends in digital advertising
Brands must ensure campaigns leave a meaningful impact on consumers as digital advertising continues to evolve.
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Can inflation drive more climate-conscious consumption?
As consumer grapple with rising prices they are increasingly assessing the environmental impact of their purchases.
Steps for effective brand innovation
5 steps for effective brand innovation
Brand innovation is key to achieving growth and ensuring survival.
evaluating competitor campaigns
Swipe right. How AI can help your ads stand out.
Can AI tell which dating app ads will get people to swipe right? Ads in many categories often look the same, so we explore how AI can help your ad stand out.
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