Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

The world’s most valuable brands of 2025

Join BrandZ's 20th anniversary and discover 10 steps to better marketing decisions. Register now.

Kantar Creative Effectiveness Awards 2025

Connecting with people in the age of AI: trends in creative effectiveness. Learn more.

From data sorting to competitive edge

How large-scale AI models are powering next-gen insights.

U.S. Media Reactions 2024

Discover the latest research and insights on the U.S. media landscape.

The Blueprint for Brand Growth: How marketers can influence revenue and profit

Kantar combined a decade of data and expertise to establish the framework for Brand Growth.

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.

See office locations

Inspiration

Can AI really decode creative effectiveness?

Marketers are rightly demanding comprehensive validation before adopting AI-based creative effectiveness measurement at scale.

Better together: Aligning creative and media for maximum campaign effectiveness

How an end-to-end common insights framework unites creative and media

Building predisposition with sustainability: why every brief should count

Kantar and Ad NetZero partner on a new Sustainable Behaviors Ad Tracker, which finds only 6% of ads depict eco-friendly choices.

AI 2030: Benchmarking Insights in the AI Era of Human+

The first article in a series about the impact of AI on key areas of Insights, along with implications for the commercial and business role of insights leaders.

Get more Inspiration

Careers at Kantar

Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.

Join us