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Kantar BrandZ 2023
Revealed: the world’s most valuable brands of 2023

Apple retains its crown as the number one most valuable global brand in Kantar BrandZ’s annual ranking.

Kantar GLAAD Partnership
GLAAD and Kantar announce pioneering multi-year partnership to measure and elevate LGBTQ+ representation in advertising

Inaugural report finds LGBTQ+ visibility in advertising insufficient, outlines a data-backed path to better representing queer audiences.

Digital AI eye
Technology and brand tracking: the perfect marketing match
Discover how advanced analytics, AI and real-time access to brand equity metrics have built new habits for brand managers.
Running person and light waves
The power of flexible ad testing to drive profit

Not all creative communication is designed to do the same job, so testing it all the same way might be damaging your profits.

Ad trends
Advertising trends: How to win in a digital world
Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads, and we reveal what makes them so great.
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Webinars and events from Kantar
View a full list of all our previous and upcoming events, covering a wide range of topics and offering our high quality insights, data, and expertise. Sign up or watch on demand.
facial
Express your emotions: Why emotional response is important in advertising
Find out how facial coding unlocks emotional understanding for advertisers.
lessons from innovative brands
Five lessons learned from the most innovative brands worldwide
Kantar’s Outstanding Innovation Awards celebrate the most innovative brands worldwide and show how they consistently used innovation as a driver for growth.
EV blog Profiles
Understanding consumer attitudes towards electric vehicles
Explore what motivates consumers to consider buying an EV and what might discourage them from doing so.

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