Shape your brand future

Shape your brand future
Shape your brand future
Introducing Kantar’s new brand positioning, and our promise to clients.
Kantar BrandZ 2023
Revealed: the world’s most valuable brands of 2023

Apple retains its crown as the number one most valuable global brand in Kantar BrandZ’s annual ranking.

Sustainability Sector Index 2023
Sustainability Sector Index 2023
Concerns about greenwashing are pervasive across sectors.
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Taking the bifocal view: Using futures thinking for meaningfully different innovation
A foresight-led approach can unlock a perspective that is both human centered and systemic, so you can break out of the sea of sameness for stand out innovations.
Future of Measurement
When can we stop talking about cookies going away?
Lean in and embrace a holistic, modeled approach to measurement - and never look back.
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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
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Inspiration
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Webinars and events from Kantar
View a full list of all our previous and upcoming events, covering a wide range of topics and offering our high quality insights, data, and expertise. Sign up or watch on demand.
GENAI
Harnessing Generative AI to shape the brands of tomorrow
Generative AI has transformed the consumer insights industry seemingly overnight, and responding to this challenge requires new ways of thinking and innovating.
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The rise, fall, and rise again of Eco-Active consumers
New study reveals signs of hope for rebound in sustainable shopping.
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The future is hybrid: combining survey and AI in creative testing to maximize effectiveness
Brands can dramatically increase their creative intelligence by using both survey and AI testing of campaign assets.

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Careers at Kantar
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