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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.
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Great market research should not be complicated
Automated market research platforms can simplify the market research process while offering marketers agility and great results each time – just like at-home pizza making.
Colours of inclusion and diversity
Our data show inclusion and diversity in advertising can help improve ROI. But how can you effectively reflect diverse groups of people in your ads?
The 5 habits of highly effective advertisers
Kantar’s Creative Effectiveness Awards reveals the world’s most effective ads in 2020, and what makes them great.
BrandZ US 2021 Feature Image
Despite facing unprecedented challenges, the strongest brands suffered less and recovered more quickly than the rest.
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