Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

From data sorting to competitive edge

How large-scale AI models are powering next-gen insights.

U.S. Media Reactions 2024

Discover the latest research and insights on the U.S. media landscape.

North America Kantar Creative Effectiveness Awards

Discover the most creative and effective ads, and the key themes that are driving success. Find out more.

Revealed: the world’s most valuable brands of 2024

Apple revealed as the world's first trillion dollar brand.

The Blueprint for Brand Growth: How marketers can influence revenue and profit

Kantar combined a decade of data and expertise to establish the framework for Brand Growth.

Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, across the world.

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Inspiration

Creative excellence at scale: AI-led acceleration with a human touch

AI and GenAI are enabling creative production and creative effectiveness measurement at unprecedented scale, but need humanity baked into their development and deployment.

Move over cookies, the new North Star for advertising is consumer choice

Empowering people to understand how their data is being used and their privacy is protected, is becoming an industry priority.

Diary of a CMO: I am a small brand with big dreams, how can I grow faster?

Discover the three-move checkmate to break shoppers’ habits.

Time to get serious about humor in advertising

Humor in ads has declined over the last 20 years, despite its proven effectiveness.

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Careers at Kantar

Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.

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