Sustainability as a growth driver
This synthesized thought leadership and research serves as a foundational resource in understanding the importance of sustainability in driving brand growth and influencing consumer behavior.
Download the book to understand more about:
- The return on sustainability, which focuses on why the investment in sustainability can increase brand equity.
- The consumer, which exposes the perceptions, attitudes, and behaviors when it comes to sustainability topics and brand efforts.
- Shopper habits, which emphasizes consumer sentiment around sustainability practices related to purchases, including plastic consumption and waste reduction.
- Consumer segmentation, which details the three eco-segments and brand opportunity with the Active segment.
- Retail practices, which highlights examples of brands that have embedded and implemented sustainability strategies.