On Brand with Kantar is our LinkedIn Live series where brand experts discuss and debate issues vital to today’s brand marketers. Register for upcoming sessions and watch past episodes on-demand. To talk to one of our brand experts, contact us today.
On Brand with Kantar: Stretch or
Break
In this On Brand with Kantar session, our innovation and brand strategy experts Wendy Gerber and Alan Wheeler discuss how to successfully stretch your brand to drive growth and explore the risks of maintaining the status quo, the importance of an incremental approach, why brand size matters, using AI to identify innovation opportunities, and more.
On Brand with Kantar: Cracking the Gen Z code
How can brands find and motivate younger consumers? In this session of On Brand with Kantar, our experts explore Gen Z attitudes and behaviors, and how connecting them is essential to maximizing creative and media strategy to drive brand growth.
On Brand with Kantar: Blueprint for Brand Growth
In this On Brand with Kantar session our brand experts Margot Acton and Marc Glovsky discuss the evidence for how brands achieve strong, sustainable growth based on groundbreaking analysis of consumer attitudes and behavior over the last ten years.
On Brand with Kantar: Is the Super Bowl a Safe Space for Brand Purpose?
In this episode, host Margot Acton and her guest Wendy Gerber tackle Brand Purpose in Super Bowl Advertising. Is there still a place for purpose in the Big Game and beyond, or is the risk too great for brands amid our current political culture wars? Watch the session to find out!
On Brand with Kantar: How to Maximize Brand Presence
Brands that are always present in the consumer journey capture 7x more buyers than those present on only half of buying occasions. In this session, Kantar's Rachel Dalton, Head of Retail Insights, and Leon Nicholas, industry thought leader and retail packaging and display expert from Smurfit Westrock, discuss this vital aspect of brand activation.
On Brand with Kantar: The AI opportunity for brands
Everyone is talking about AI these days, but the role of brand is an underestimated opportunity. In this On Brand with Kantar session, our experts uncover how brands across industries are reaping the rewards of AI to connect with consumers and drive growth.
On Brand with Kantar: Why consumers ignore brands’ sustainability efforts
Sustainability is a critical issue for today’s brands, but efforts are often going unnoticed or being met with skepticism. In this On Brand with Kantar session, our experts dig into this disconnect to uncover why it’s happening and how brands can ensure their sustainability work better resonates with consumers.
On Brand with Kantar: Sustainable auto - Beyond the drive
Kantar's MONITOR data shows that more than half of Americans agree that auto companies should be doing everything they can to shift away from gasoline and diesel. So why isn't the transition happening faster? In this On Brand with Kantar session, our experts unpack the trends driving change in this industry and share insights about the “EV” of it all.