Trends and predictions for the 2021 holiday season

Retail sound bites
Doug Hermanson
Doug Hermanson

Principal Economist

Podcast

Our first look at the holiday season unwraps why it will be abnormal and what shoppers expect. Plus: Our retail holiday forecast.

Rather than getting back to a normal holiday this year, shoppers and retailers will likely experience a “new abnormal” holiday season. The abnormalities will come from mixed US policy, supply chain disruptions, and shifting virus concerns.  
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