Retail sound bites: Online assortment optimization

Retail sound bites
Christina Anderson
Christina Anderson

Senior Director, Consulting Division

Todd Szahun
Todd Szahun

Senior Vice President, Consulting Division

Podcast
Our expert takes you through best practices for digitally-led assortment initiatives.

A strategic approach to online assortment is becoming increasingly important as ecommerce goes mainstream. In particular, assortment planning must expand to reflect ecommerce-specific behaviors and preferences as well as enable more holistic omnichannel planning across online and physical retailer environments. During this session, Christina Anderson will establish best practices for digitally led assortment initiatives.

 

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