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Make better business decisions with evolved beverage insight 
Launching in 2022 and building on Kantar’s hugely successful US Beverages Consumption Panel, the industry’s go-to source for drinking behavior insights, this newly enhanced panel combines 30 years of consumer behavior expertise with more occasions from five times as many consumers. Capture everything, everyone, everywhere - never missing an opportunity.
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The Beverages Consumption Panel
1.1 million occasions, up 20% annually
20x more representation across kids and other hard-to-reach consumer groups
134,000 five times more people annually
2x the amount of out of home occasions

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  • Make more informed decisions with coverage of the entire beverage repertoire
  • Understand your share of occasions, your competitive set within different moments, and discover white space opportunities

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  • Understand every drinker, with detailed profiling of all consumers, including hard-to-reach groups such as kids, teens and millennials
  • Confidently understand your consumers and target groups with granular, robust, consistent samples – across category, subcategory, and brand level


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  • Win consumers wherever they are drinking with deep, comprehensive insights of their drinking behaviors, both in and out of the home 
  • Identify your brand’s strengths and weaknesses across all occasions and channels

Questions we can help you answer, include:

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What does an emerging change in consumer behavior mean for my future sales?

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What other brands and categories are we competing with for target consumers?

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Where is our portfolio successful and where do we need to improve in meeting consumer needs?

Want more information? Get in touch.