Make better business decisions with evolved beverage insight
Launching in 2022 and building on Kantar’s hugely successful US Beverages Consumption Panel, the industry’s go-to source for drinking behavior insights, this newly enhanced panel combines 30 years of consumer behavior expertise with more occasions from five times as many consumers. Capture everything, everyone, everywhere - never missing an opportunity.
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The Beverages Consumption Panel
1.1 million
occasions, up 20% annually
20x more
representation across kids and other hard-to-reach consumer groups
134,000
five times more people annually
2x
the amount of out of home occasions
Everything
- Make more informed decisions with coverage of the entire beverage repertoire
- Understand your share of occasions, your competitive set within different moments, and discover white space opportunities
Everyone
- Understand every drinker, with detailed profiling of all consumers, including hard-to-reach groups such as kids, teens and millennials
- Confidently understand your consumers and target groups with granular, robust, consistent samples – across category, subcategory, and brand level
Everywhere
- Win consumers wherever they are drinking with deep, comprehensive insights of their drinking behaviors, both in and out of the home
- Identify your brand’s strengths and weaknesses across all occasions and channels
Questions we can help you answer, include:
What does an emerging change in consumer behavior mean for my future sales?
What other brands and categories are we competing with for target consumers?
