Welcome to the 4th edition of Kantar’s Finding The Future series, your guide to the latest trends driving consumer behavior globally. In this issue, we showcase emerging trends linked to food & beverages enabling brands to map and identify future innovation, growth and activation opportunities.

In this report, you will find the following and much more:

- Three key pillars driving the overall narrative on trends

- Ten trends shaping the future of food and beverages

- Disruptive new ingredients that are top of consumer mind

By layering human insight and Kantar’s trends framework, we identify growth opportunities for brands across markets, languages & categories real time.