Kantar commissioned Forrester Consulting to evaluate the importance of data strategy and customer analytics in building a strong and connected analytical capability for organizations to produce measurable outcomes.

Forrester surveyed over 1,000 global marketing, analytics, and IT decision-makers across two different industry groups – those with a significant amount of first-party customer data and those without - to explore this topic.

Read the reports to understand how your competitors link data strategy to customer engagement and business growth.

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