Most inclusive industries and countries identified in new Kantar Inclusion Index

16 September 2019
  • Health/Pharma sector ranks as most inclusive and diverse industry globally. Tech industry identified as being a significant laggard.
  • Canada and USA identified as most inclusive and diverse countries in which to work.
  • The Inclusion Index creates a benchmarking and change management tool to help companies move ‘inclusion and diversity’ conversation from ‘counting heads’ to ‘making each head count’.

London, 17th September 2019: Kantar, the world’s leading data, insights and consulting company today launches the world’s first inclusion and diversity index based exclusively on employee feedback from around the world. The Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new global standard in marking progress towards achieving equality and inclusive ways of working.

Geographically, Canada tops the Inclusion Index. The drivers of Canada’s leadership include good gender representations at senior levels, (over 40% female), 65% of Canadians believe their companies are actively trying to be more inclusive and diverse and supportive of all employees regardless of who they are. USA follows closely behind Canada. America’s strengths include equal gender representation at senior leadership, and 30% representation at senior leadership in terms of ethnicity. 63% believe their company is actively trying to be more inclusive and diverse and 67% believe their company supports all employees regardless of who they are. In both cases challenges remain, including 20% of Canadians and 17% of Americans experiencing bullying in the past year.  

The index ranks ten industries globally, with the Health and Pharmaceutical industry leading as the most progressive industry. Gender representation at senior level is split equally, 59% believe their company is actively trying to be more inclusive and diverse and over 65% believe it supports  employees regardless of who they are. However almost one in five employees (19%) report being bullied in the past year.

Other key findings from the index include:

  • 80% of employees around the world have observed or experienced discrimination – but only 1 in 3 feel empowered to escalate the matter to their HR department.
  • Almost half of employees (46%) believe ‘who you know’ rather than ‘what you know’ drives career progression.

Bullying and Harassment:

  • Almost 1 in 5 (19%) employees have been bullied, undermined or harassed in the workplace in past year, rising to 23% for people of an ethnic minority background and 24% for gender-non-binary identifying individuals.
  • Brazil, Mexico and Singapore are the countries identified with the highest level of workplace bullying. Italy, Netherlands and Spain are identified as the countries with lowest level of bullying. 

Gender dynamics:

  • More than a quarter (27%) of women have been made to feel they don’t belong in their workplace.
  • One in five (20%) women believe they are paid less than peers at a similar level.
  • LGBTQ+ identifying individuals represent only 2% of board director roles vs an estimated 9% of the global workforce.
  • One quarter (24%) of LGBTQ+ population have been bullied at work in the past year.
  • More than one third of the LGBTQ+ workforce (36%) believe they have faced obstacles in career progression due to sexual orientation.
  • More than half of LGBTQ+ people suffer from consistent, high stress and anxiety and mental health problems at work.

Ethnic minorities in the workplace:

  • 11% of employees identifying as an ethnic minority believe they are treated very differently at work because of their ethnicity. 13% feel excluded and 28% consistently feel anxious in their jobs specifically because of their ethnicity.
  • Almost 1 in 5 (19%) of all workers believe colleagues of an ethnic minority have had career progression damaged in their current company because of their ethnicity.

Workplace Health and Wellness:

  • Approximately one third of employees (35% of women / 37% of men) feel consistently anxious at work – Increasing to 40% of people who identify as gender-neutral.
  • 60% of workers have care responsibilities for loved-ones. 38% feel care responsibilities leaves them feeling left out at work.

Discussing the research findings, Mandy Rico, global director of Kantar’s Inclusion Index, said ”If you are serious about inclusion and diversity in your business, you need to get serious about measuring it. Diversity is the fact, while inclusion is the act, and until now inclusion has been much harder to measure.” She continues, “Our findings, illustrate that a significant amount of work remains to be done to make workplaces more inclusive, diverse and equal, especially around the subject of bullying which persists at high levels around the world. We believe the Kantar Inclusion Index can quickly become the industry standard for benchmarking current I&D practices and measuring progress towards achieving equality and inclusive ways of working for businesses committed to progress.”

Kantar’s Inclusion Index benchmarking and change management consulting services now enable any company to consistently measure, analyse and act to transform their business culture, including benchmarking their performance against their industry or country norms. Additional findings from the inaugural Kantar Inclusion Index can be found at