Where human expertise, AI-powered analytics and technology converge to predict consumer behavior and optimize priorities for growth.

How we help you

  • How do you extract insights from large amounts of data?

    Opportunity

    Companies are typically data rich, but insights poor. You need to connect and structure data across silos to create a single consumer truth to inform short and long-term strategies for growh. Kantar combines a deep understanding of brand, marketing and sales with data engineering to meet these needs.
  • Can you use analytics to optimize brand strategy and innovation?

    Opportunity

    Brands must understand how to optimize their messaging, marketing and innovation strategies to deliver sustainable growth. Kantar’s analytics solutions inform your brand strategy to achieve differentiation, and deliver insights across your entire innovation journey.
  • How can you maximize total marketing ROI?

    Opportunity

    Brands must maximize value from limited budgets through strategic planning and operational optimization. Creative, media and sponsorship investments must balance short-term results with brand building for the long-term. Sales, retail and ecommerce must consider channel choice, assortment, pricing and promotions. Kantar analytics can help.
  • How can you maximize customer value?

    Opportunity

    You must make the right strategic and operational investment decisions in customer experience and loyalty marketing to maximize the value of each and every customer relationship. Kantar analytics work across the customer journey, delivering insights to power personalization and growth.