Balanced Attribution
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.

Want to learn more?


Analyze customer-level marketing exposure data to uncover the relative importance of various touchpoints. How do they impact outcomes, from awareness and engagement to sales? Our AI-powered, multi-touch attribution approach uses Kantar and client data sources to reveal insights throughout the conversion funnel and optimize business outcomes.

Key features

Brand and sales unified

View the importance of different touchpoints throughout the journey, from brand awareness and engagement through to sale.

AI-powered attribution and incremental lift

Use machine-learning approaches to understand the incremental impact of marketing elements on business outcomes.

Online and offline optimization

Optimize your media spend, targeting strategy and frequency across media channels, at a granular customer level.

Related solutions
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.
With our global strategic planning tool, you can optimize your media investments across brands, categories and markets.
Predict creative effectiveness with the fastest, fully automated AI-powered tool available today.