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Analyze customer-level marketing exposure data to uncover the relative importance of various touchpoints. How do they impact outcomes, from awareness and engagement to sales? Our AI-powered, multi-touch attribution approach uses Kantar and client data sources to reveal insights throughout the conversion funnel and optimize business outcomes.
Brand and sales unified
View the importance of different touchpoints throughout the journey, from brand awareness and engagement through to sale.
AI-powered attribution and incremental lift
Use machine-learning approaches to understand the incremental impact of marketing elements on business outcomes.
Online and offline optimization
Optimize your media spend, targeting strategy and frequency across media channels, at a granular customer level.