Brand Planning
Use advanced analytics and artificial intelligence to shape strategy from multiple data sources, in one central platform.

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Overview

Inform strategic decisions for long-term sustainable brand success by getting the deep insights you need, from multiple data sources, in one place. Bring your brand and communications tracking data together with multiple other insights from across Kantar, including social, sales, media, and more. Uncover trends and predict future outcomes, using advanced analytics and artificial intelligence, to inform your plans. Identify additional opportunities using short research surveys, to maximise your brand’s potential.

Key features

Clear, in-depth insights

Bring together your multiple data sources for integrated brand performance management.

Informed strategic decisions

Simulate the likely impact of different scenarios for your brand, and plan accordingly.

Competitive advantage

Maximise long-term brand growth, by uncovering opportunities to win market share.

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