Consumer Panels
Our continuous information stream lets you put usage behavior at the heart of your decision-making process.

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Overview

A successful brand strategy starts with an accurate knowledge of consumers and their habits. We track more than 450,000 consumers worldwide who provide us with invaluable information on their household’s shopping decisions.

Rather than rely on memory to recall their beverage consumption and personal care regime, these are recorded as part of their routine: every occasion, in every store, at any time, and on a continuous basis. We use this wealth of information to deliver insights on what consumers really do... which is often quite different to what they say they do.

Key features

Consumer insights for growth

Find new consumers and broaden your consumer base. Engage existing consumers and build loyalty.

The bigger picture

Anticipate trends before your competition, and transform threats into opportunities.

Measurement & optimisation

Use our insights to maximize point-of-sale effectiveness, and improve your performance via benchmarking and scorecards.

Related solutions
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We monitor CPG purchasing and consumption trends across retail channels, through the biggest consumer panels globally.