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We test vehicles in static and dynamic contexts to provide guidance for their systems and features throughout development, from concept to launch and sales support. We explore concept and design choice, prototype refinement, package optimization, target audiences and pricing to optimize new or existing offers.
With 50+ years’ experience assisting top brands, we know automotive attitudes, behaviors and mobility trends globally.
We use flexible, innovative research approaches and the latest technology to show you the right direction.
We guide you at every stage of design, improving concepts, designs, targeting, messaging and pricing for maximum impact.