Driving category innovation for BODYARMOR

BODYARMOR case study image
How BODYARMOR is driving category innovation in sports drinks with a consumer-centered approach.


The goal was to understand the level of overlap with consumers and the usage occasions between sports drinks and energy drinks to identify if there was an opportunity to create a hybrid product centered around hydration with caffeine for energy.


We compared sports and energy drinks consumption metrics (time, location, motivation) using our Beverages Consumption Panel and sized the dual consumers to quantify the opportunity.


Using the insight for the need for both hydration and energy, BODYARMOR disrupted the Sports Drinks category by launching BODYARMOR EDGE.


$20M in sales in its first 3 months

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We monitor CPG purchasing and consumption trends across retail channels, through the biggest consumer panels globally.
Understand how, when, where and why consumers are consuming beverages, to make good marketing decisions.
Understand where opportunities lie, and which occasions should drive your growth in FMCG.