Trends and predictions for the 2021 holiday season

Our first look at the holiday season unwraps why it will be abnormal and what shoppers expect. Plus: Our retail holiday forecast.
05 October 2021
Retail sound bites
Doug Hermanson

Principal Economist

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Rather than getting back to a normal holiday this year, shoppers and retailers will likely experience a “new abnormal” holiday season. The abnormalities will come from mixed US policy, supply chain disruptions, and shifting virus concerns.  
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