Rather than getting back to a normal holiday this year, shoppers and retailers will likely experience a “new abnormal” holiday season. The abnormalities will come from mixed US policy, supply chain disruptions, and shifting virus concerns.
Trends and predictions for the 2021 holiday season
Our first look at the holiday season unwraps why it will be abnormal and what shoppers expect. Plus: Our retail holiday forecast.
05 October 2021
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