Going fast in a slowdown: a recession's impact on commerce

A framework for understanding the impact of economic slowdowns on consumer and household spending.
02 March 2019
Bryan Gildenberg

Chief Knowledge Officer, Retail

J Walker Smith
Walker Smith

Knowledge Lead, North America

Doug Hermanson

Principal Economist

A better framework is needed for going fast during economic slowdowns. The old rules-of-thumb for successfully managing through a recession need a lot of updating in today’s Post-Wages marketplace of Post-Purchasing Power consumers. The Kantar framework of Cash Flow, Income Statement, and Balance Sheet households offers fresh insights and a superior framework for operating during a recession, particularly the downturn expected over the year to come.

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