Targeted & Relevant Customer Communication with Big Data
Apply cutting edge analytics techniques to combine big data and survey data, further understanding customer behavior and attitude, to support personalized communications, superior engagement and retention rates.
Overview
Are you talking to your customers in a relevant way? Targeted Communication makes use of big data and survey data, to further understand customer purchasing habit, attitude and online behaviours, then personalise the experience and promoted offers.
Key features
360-degree view of the customer
Connect attitudinal and behavioural data to better understand your customer in a holistic manner.
Combining Survey Data and Big Data
Combining survey data and big data, further understand customer purchasing habit, attitude and online behaviours, and support precise targeting.
Customer segmentation
A better understanding of customer segments and their differences leads to better communication and acquisition rates.
Related solutions
Understand the importance of CX drivers in the customer journey and measure the value of CX to business outcomes.
Optimise ROI by understanding the contribution of customer experience, brand and other investments on business outcomes.
Get fast, deep customer insights using all unstructured customer data sources – online, open-ended surveys, voice and text.