Targeted & Relevant Customer Communication with Big Data

Apply cutting edge analytics techniques to combine big data and survey data, further understanding customer behavior and attitude, to support personalized communications, superior engagement and retention rates.

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Overview

Are you talking to your customers in a relevant way? Targeted Communication makes use of big data and survey data, to further understand customer purchasing habit, attitude and online behaviours, then personalise the experience and promoted offers. 

Key features

360-degree view of the customer

Connect attitudinal and behavioural data to better understand your customer in a holistic manner.

Combining Survey Data and Big Data

Combining survey data and big data, further understand customer purchasing habit, attitude and online behaviours, and support precise targeting.

Customer segmentation

A better understanding of customer segments and their differences leads to better communication and acquisition rates.

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