Demand Space Segmentation

Using our 6W (Who, What, Where, When, Why, How) approach, we identify the important drivers for consumer choices to create actionable segmentations rooted in consumer reality, which serves as foundation for brand activation.

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Overview

Built on unmet needs, we use multiple sources of data and insight to provide tailor-made consulting service to enable precision targeting. We provide a more efficient business, with everyone from the shop floor to the board, using the same language to describe key customer segments and the jobs to be done for each segment; better brand and portfolio planning, where every brand has a clear purpose, target segment and growth plan; a systematic and templated approach to identifying opportunities for product innovation and greater return on advertising budget through precision targeting of prioritized segments.

Key features

Demand-based

A clear, simple and easy to use business planning segmentation framework, with foundations based on what your consumers’ actual needs and wants are.

Operation Evaluation

Assessment of the attractiveness and ability to win for each opportunity space and sizing of each space to connect needs with commercial impact.

Tailor-made Tools and Trainings

A series of tools and trainings tailor made to embed the framework for on-going impact and segments identified in the digital buying platforms of your media agency for precision marketing.