The Top 100 Most Valuable Chinese Brands have gained 57% in value, according to the 11th edition of the Kantar BrandZ ranking report. The total brand value of the Top 100 Chinese brands has risen to reach $1.56 trillion, demonstrating the resilience of strong brands and their ability to build and sustain value even in the most difficult of years.
Key trends highlighted in this year’s Kantar BrandZ™ Most Valuable Chinese Brands study include:
- Tencent takes No.1 position with a rise of 85% to $280bn
- Douyin and Kuaishou enter Top 10
- Over one fifth of China’s Top 100 brands grew their brand values by more than 100%
- 17 newcomers to the 2021 ranking, with the cut-off increasing by 109% to $1.7bn
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