The world’s most valuable brands have experienced record growth according to the Kantar BrandZTM Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The 42% increase; more than four times the study’s annual average percentage increase over the past 15 years, has been driven by confidence derived from vaccine availability, economic stimulus packages and improving GDP outlooks.
• Amazon maintained its position as the world’s most valuable brand, growing 64% to US$684bn (or the equivalent GDP of Poland). Having first entered the BrandZ ranking in 2006, Amazon’s value grew by almost $268bn this year and became the first half-a-trillion-dollar brand, joined by Apple, valued at $612bn.
• Technology dominates the top end of the Kantar BrandZ ranking, with seven of the top ten brands coming from the tech sector. Tech has also enabled non-tech brands to achieve significant growth, for example Gucci - harnessing the power of TikTok during the pandemic, and Domino’s – leveraging online and delivery services. The Top 10 brands are today valued at $3.3 trillion, compared to $800 billion in 2011.
• China has consolidated its lead over Europe. Chinese brands have grown from 11% of the Top 100 value in 2011 to 14% today. European brands, in contrast, now represent 8% of the ranking’s value versus 20% in 2011.
Fill out the form and download the report
To learn more about Kantar BrandZ™ Most Valuable Global Brands 2021 ranking. Please enter your details below to download the report.
Rest assured that we won’t be sharing your personal data with anyone.