Uncertainty brought by COVID-19 pandemic has changed consumers’ attitude and behaviour. However, brands which launched agile innovative products last year still achieved remarkable growth, demonstrating that there are always opportunities.

“Food & Beverage China 2021” is a complete, unique and rounded report, including insights from 12,000 Chinese consumers living in Tier-1 to 6 and spanning across different age groups ranging from 18 to 60. In the report, Kantar experts explored 25 macro categories containing 133 sub-categories. We identified important trends for brands to navigate your route to growth through challenges and pinpointed the most promising opportunities.

  • What has changed in consumers’ ideal needs for food and beverage categories?

  • How to improve current offers to meet consumers’ ideal needs?

  • Which benefits should new products focus on?

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