In recent years, marketing pioneers in China have explored the opportunities brought by digital marketing intelligence transformation. These trailblazers have opened up a new dimension for the industry and found a powerful driver to achieve sustainable brand growth.
As more marketers accept the concept of digital marketing intelligence transformation, an increasing number of brands are keen to join this journey. However, they realize they lack related capabilities and often do not know where to start with.
"Understanding brand’s omnigrowth from the ‘Cloud’" directly addresses seven core issues of brands’ digital marketing transformation. You will get Kantar and Alibaba’s answers to major questions in this area, such as:
As more marketers accept the concept of digital marketing intelligence transformation, an increasing number of brands are keen to join this journey. However, they realize they lack related capabilities and often do not know where to start with.
"Understanding brand’s omnigrowth from the ‘Cloud’" directly addresses seven core issues of brands’ digital marketing transformation. You will get Kantar and Alibaba’s answers to major questions in this area, such as:
- How can you continuously grow the value of your brand’s data asset
- How to gain insights of omnichannel consumers?
- What is the value for brands to “migrate onto the cloud”?
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