Audience Measurement Planning and Analytics
Overview
Planners and buyers need to stay up with new media and emerging trends. It is critical to quickly and easily analyse audience viewing data, locally and globally.
We make it easy for you to draw the insights you need, using our comprehensive audience measurement planning and analytics tools.
Key features
Analysis & planning tools
View, evaluate and plan with audience behaviour data locally and globally, by media channel and by programme.
Straightforward insights
It's easy for broadcasters, agencies and brands to make business decisions with comprehensive audience measurement data.
Innovative software
Our team of data scientists, statisticians and software developers tackle the increasing challenges of data reporting.
Instar Analytics gives planners and buyers a complete understanding of who their audiences are. It also shows what impact their content is having across the full range of different platforms.
Instar Planning lets media agencies and brands optimise their media planning. They can simulate campaigns to forecast their impact and estimate which audiences a given schedule will reach.