TGI Consumer Data
Overview
TGI Consumer Data gives a complete profile of media consumption (print, TV, radio and online), product and brand usage, attitudes, motivations and beliefs, and other consumer behaviours.
These essential consumer insights build real understanding for audience profiling, media planning and buying.
Key features
Deep consumer insights
Our data is based on a representative sample, with surveys completed in full by online and offline panels of consumers.
Clear and useful consumer profiles
See not just what each consumer does, but how those activities and pastimes are connected to each other.
Truly global
We operate globally with a breadth and depth of data that is simply not available elsewhere.
We work with media owners’ sales teams to profile audiences, whether on print, TV, radio and digital media channels. They can identify the unique composition of their audience – in lifestyle, attitudinal or consumer terms – and use this to demonstrate their competitive value to advertisers.
We help media agencies to optimise media planning by identifying the most relevant target audiences against the right advertising activation choices. This enables them to efficiently address the objectives of brands.
Brands’ marketing and research teams can enhance strategic planning by effectively segmenting customers and identify gaps in the market.