Targeted & Relevant Customer Communication

Apply cutting edge analytics techniques to personalise communications, for superior engagement and retention rates.

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Are you talking to your customers in a relevant way? Targeted Communication makes use of data from customer transactions and interactions to personalise the experience and promoted offers. Next Best Action and Customer Lifetime Value analytics allow us to differentiate customers and craft meaningful relationships.

Key features

The Next Best Action for each customer

Use relationship and propensity models to predict the optimal product, offer and channel combination for each customer.

Customer Lifetime Value

Analyse customer transactions and engagement to predict their potential lifetime value across the portfolio.

Driving customer loyalty

Use the latest analytics technologies to predict customer churn before it happens, and proactively prevent attrition.

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