Product Development & Testing
New products fail at an alarming rate. To thrive you need fast, reliable insight throughout the product development cycle.
Overview
We help you create and launch exceptional products with Product eValuate, by evaluating emotional and functional performance in real-life situations. We uniquely harness the world’s largest online review and ratings community, with automated analysis and reporting, to evaluate products in half the time and cost of traditional studies.
Available via Kantar Marketplace, with standardised questionnaires and automated analysis and reporting, Product eValuate evaluates products in half the time and cost of traditional studies.
Key features
Engaged respondents
Get quality feedback from consumers, with video experiences and user ratings to help maximise your products’ potential.
Close to reality
We reflect actual experiences, testing products in real contexts with Home Tester Club’s 2 million+ members globally.
Fast, actionable insights
Get immediate results in a live interactive dashboard, and an optional report 24 hours after the final interview.
Related solutions
Getting the right idea early, and getting to market fast, is the key to innovation success.
Develop new products and services that grow portfolio sales and build your brand, by nurturing the right ideas.